Columbia, Mo (Feb. 5, 2024) – For the 2023/2024 college athletic season, UScellular is partnering with three prominent Mizzou student-athletes on Name, Image and Likeness (NIL) deals. UScellular’s Official Sponsor of Timeouts campaign emphasizes the value of authentic connections over constant digital engagement and is led by student-athletes, Noah Carter (basketball), Julia Crenshaw (softball) and Keegan O’Toole (wrestling).
The NIL relationship with these student-athletes draws attention to the company’s Built for US brand campaign using the theme, Official Sponsor of Timeouts. The program includes student athletes’ sharing videos and still photos on their social media channels. The content calls attention to healthier digital habits, including themes of taking a timeout for people and passions that are most important to them. In addition, in-person appearances from each athlete will take place throughout the UScellular footprint. The athletes can found on Instagram at @noah3carter, @julia.crenshaw and @keeganotoole165.
“NIL partnerships provide UScellular a unique opportunity to create a program that aligns to its values and gives a platform for student-athletes to tell their individual stories,” says Mike Burwell, Director of Sales and Operations for UScellular in Missouri and Illinois. “While using technology can help us feel connected when watching a game, it shouldn’t be a distraction that keeps us from enjoying the experience. As the Official Sponsor of Timeouts, we’re encouraging everyone to focus on the game and life experiences with the people who matter most.”
The company is working with 23 student-athletes at eight universities, including University of Illinois, University of Iowa, Iowa State University, University of Maine, University of Missouri, University of Nebraska, West Virginia University and University of Wisconsin. The athletes compete in a variety of sports, including baseball, basketball, cross country, football, gymnastics, ice hockey, soccer, softball, volleyball and wrestling. Fans can get in on the action by following UScellular social media accounts or the student-athletes’ Instagram, TikTok or YouTube accounts.
About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has pledged to provide hotspots and service to help up to 50,000 youth connect to reliable internet. Additionally, UScellular has price protected all of its plans, promising not to increase prices through at least the end of 2024. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.
For more information, contact: Kelly Harris at 314-436-9090 or Kelly@HauserGroupPR.com