‘Press Releases’ Category

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Inspired by the company’s most loved products, Atlas 46’s Yorktown Tool Roll™ is the ultimate pouch for tool organization and transportation across any industry. Backed by Atlas 46’s Lifetime Guarantee, the pouch provides maximum accessibility, durability and flexibility for its users, regardless of their needs or profession.

The tool roll gets its name from The Siege of Yorktown, which was a combination of American and French forces, resulting in a victory that initiated peace negotiations and eventually led to the independence of America. Much like the battle, the Yorktown Tool Roll™ is the culmination of two great forces, combining two of Atlas 46’s most popular products into the ultimate tool roll pouch.

Generously sized pockets provide space to store a variety of tools, while the Quick Roll System allows for better storage and mobility. It’s also the only tool roll with detachable pockets for even greater customization, making this product the perfect holiday gift for anyone in the construction, carpentry, DIY, electrical and maintenance industries.

“When it comes to simplifying tool access and organization, this tool roll sets the standard to beat,” said customer Kenneth Harp. “The Yorktown Tool Roll™ is very convenient and so far, seems tough as nails.”

The tool roll pouch’s success has even led to the creation of other popular products such as the new Yorktown™ Quick Detach Tool Roll and the Yorktown Beast Quick Detach Tool Roll, both of which optimize the qualities of the original Yorktown Tool Roll™ system while providing further specialization and versatility.

The Yorktown™ Quick Detach takes tool rolls to the next level, including four spacious, quick-detach pockets that can be removed from the base simply by pulling the quick release tabs. This new evolution of the original Yorktown still offers the same great wrench/multi-purpose tool slots on the back of the roll, as well as the quick roll function. For larger tools, The Yorktown Beast offers even more space, adding seven inches to its predecessors to hold anything and everything needed to get the job done and withstand even the harshest of job sites.

Each model comes in a variety of colors and sizes, making it the ideal companion piece for those needing quick and easy access to a large variety of tools and accessories.

“We’re committed to producing the highest quality of goods possible and the Yorktown Tool Roll™ is something we are especially proud of,” said Brian Carver, president of Atlas 46. “Our gear is built to be as reliable and durable as the professionals that depend on them every day, and we understand the importance of providing our customers with not only a lasting product, but also one that won’t fail when under the stress of the job it was intended for.”

For more information on the Yorktown Tool Roll™, Yorktown™ Quick Detach Tool Roll, Yorktown Beast Quick Detach Tool Roll or other Atlas 46 products, visit www.atlas46.com.

With locations in Fenton, MO and Hillsboro, IL, Atlas 46 designs, develops, and manufactures innovative, premium workwear and gear for the construction, carpentry, electrical, maintenance, off-roading, DIY, and woodworking industries. The company was established in 2013 by founder and owner John Carver and is well-known nationally and internationally for its innovative work-gear and patented system that allows users to arrange and rearrange pouches based on their needs. For more information, visit www.atlas46.com or find Atlas 46 on Facebook, Twitter and Instagram.  

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For  more information, contact:

Merisa Ashbaugh

(314) 436-9090

merisa@hausergrouppr.com

The most wonderful time of the year is right around the corner, and historic downtown Hillsboro is gearing up for “A Storybook Christmas,” sponsored by Imagine Hillsboro. This one-of-a-kind holiday celebration combines timeless traditions with the newest trends to create a unique experience that is guaranteed to be fun for the whole family, and this year’s event will include a couple of new elements that will deliver a series of happy endings.

Now in its fifth year, the all-day event will take place on Saturday, Dec. 7, with festivities kicking off at 10 a.m., as downtown Hillsboro will come to life with carolers strolling down Main Street. New to the celebration this year, local manufacturer Atlas 46 is teaming up with Imagine Hillsboro, the City of Hillsboro and Hardcore Hammers to spread extra holiday cheer by hosting the first-ever Log Splitting Contest and Holiday Build Battle.

“A Storybook Christmas offers something for everyone – whether you’re ready to lace up your shoes for the Frosty 5K, hunt for clues during a festive scavenger hunt, discover quirky shopping opportunities or nosh on traditional holiday foods. Imagine Hillsboro and all of the volunteers work tirelessly to put together this festive celebration, making our city a different and lovely place to live and work,” said Jonathan Weyer, Community Planner for the City of Hillsboro. “We’re thrilled to partner with Atlas 46 to introduce a different sort of experience to this marvelous community event, and we’re hoping that everyone who joins us will have a merry little Storybook Christmas.”

Participants in the Log Splitting Contest will put their wood chopping skills to the test to determine who will be named the ultimate “Hardcore Splitter.” During the preliminary rounds, competitors will be given a Hardcore Hammers axe to use – a choice of a 4lb Ranger Axe or a 3lb Raptor Axe – to split various sized logs into 6″ pieces, then stack them faster than the competition to be on their way to claiming the $1,000 grand prize. The fastest participant in each preliminary round to split and stack 20 logs will advance to the finals, where they will be required to chop and stack an 18” log. In the holiday spirit of giving, the chopped firewood will be donated to local organizations in need through a collaboration with Lifeline Community Church and the City of Hillsboro. A special thanks also goes out to Bob Buda and the church for their time and effort in donating the trees and cutting them for the contest.

All participants must be 18 years or older and pay a $25 entry fee to be eligible to compete. Safety gear including glasses, steel toed boots or safety toe covers will be required. Area residents are invited to come out and cheer on their favorite team during the log splitting event, which will take place at 10 a.m.  outside of the Bank of Hillsboro. Free axe sharpening will be offered at the event, and other Hardcore Hammer items will also be available for purchase. Pre-registration is required to participate in the Log Splitting Contest, and the deadline to register is Dec. 1^st. Participants can sign up in person at the Atlas 46 facility in Hillsboro, online at www.hardcoresplitter.com or on the events page at www.atlas46.com.

The fun doesn’t stop there, as later in the afternoon, pre-selected teams will battle head to head to design and build the best holiday decoration during Atlas 46’s inaugural Holiday Build Battle. To be considered for this battle, interested teams will need to create a short video detailing why they should be given a chance to compete or fill out an application at the Atlas 46 facility in Hillsboro. A panel of judges will select the top three teams to participate in the Dec. 7 competition. Starting at 2 p.m., teams will have three hours to handcraft their holiday decorations using only the materials provided. Wood to be used during the competition will be supplied by England Farms in Fillmore, Ill., who also donated wood for the Monster Building Competition. The winner of this tinsel and tools throwdown will take home the grand prize of $500 and automatically be qualified for the chance to win even more prize money during the season finale of the Build Battles next fall. Details on how to participate can be found at https://www.atlas46.com/holiday-battle.html.

“We couldn’t be more excited to be a part of one of Hillsboro’s most cherished events and offer these fun, creative contests to put a unique twist on traditional holiday celebrations,” said Brian Carver, President of Atlas 46, which opened a manufacturing facility in Hillsboro in 2018. “We’re extremely proud to put on events like these that bring together members of the Hillsboro community – from DIYers to skilled tradesmen and women – to shine a spotlight on the world of manufacturing and introduce a little spirited competition to the holiday season.”

Following the completion of the Holiday Build Battle, friendly faces will line the streets as the twinkling glow of lights march down Main Street in the Lighted Christmas Parade starting at 6 p.m.

For additional questions or more information on the Log Splitting Contest and Holiday Build Battle, visit the events page at www.atlas46.com. For more information on A Storybook Christmas, visit Imagine Hillsboro on Facebook.

With locations in Fenton, MO and Hillsboro, IL, Atlas 46 designs, develops, and manufactures innovative, premium workwear and gear for the construction, carpentry, electrical, maintenance, off-roading, DIY, and woodworking industries. The company was established in 2013 by founder and owner John Carver and is well-known nationally and internationally for its innovative work-gear and patented system that allows users to arrange and rearrange pouches based on their needs. For more information, visit www.atlas46.com or find Atlas 46 on Facebook, Twitter and Instagram.  

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For more information, contact:

Merisa Ashbaugh

(314) 436-9090

merisa@hausergrouppr.com

As a way to pay tribute to the brave men and women who have served our country, Casino Queen is offering all retired and active duty military members a free meal at the Market Street Buffet on Monday, November 11, 2019 from 11 a.m. – 7 p.m. In order to receive the free meal, guests must present a valid military ID.

The Casino Queen’s Market Street Buffet features a delightful array of well-known dishes from cultures around the world and is guaranteed to offer something for everyone. While diners always expect an enticing array of food to choose from, Executive Chef Alex Eusebio continues to raise the stakes in the dining game with a focus on fresh produce and an ever-changing selection at the various stations.

Other impressive additions to the Buffet include a new lineup of in-house desserts that are made fresh daily, ranging from specialty cheesecakes, cupcakes, flans, tortes and other hand-held desserts.  Fan favorite items at the Market Street Buffet include assorted pizzas, pastas, selections from the carving station, vast salad buffet, peel and eat shrimp and a variety of made-from-scratch cooking offerings.

“The St. Louis region is home to many military retirees and thousands of additional active duty and reservists, and these brave servicemen and women have sacrificed so much for our country and community,” commented Terry Hanger, president of Casino Queen. “While a single meal cannot fully express the depth of our appreciation for their service and dedication to protecting our freedom, we hope they will accept this gesture as a token of our gratitude, and we will be honored to have the opportunity to serve them as our guests here at Casino Queen on Veterans Day.”

Located at 200 South Front Street in East St. Louis, Ill., Casino Queen became the first employee owned, locally owned casino in the country in 2012. It was established in 1993 and has since made more than $10 million in charitable contributions and invested more than $200 million in capital improvements on the East St. Louis riverfront. For the past decade, Casino Queen has been recognized for having the nation’s highest slot payback among individual casinos by Casino Player Magazine. For more information, visit www.casinoqueen.com or find Casino Queen on Facebook, Twitter and Instagram.

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For more information, contact:

Merisa Ashbaugh

(314) 436-9090

merisa@hausergrouppr.com

Casino Queen is rolling out its seasonal lineup of signature dishes for fall and new in-house desserts to offer guests more options for a winning dining experience than ever before. Since joining the popular casino directly across the river from the Gateway Arch, Executive Chef Alex Eusebio has revamped the entire food and beverage operation to create a variety of dining experiences that are sure to have diners feeling lucky no matter which of the four restaurants they choose.

For those choosing the elegance of a night out at Prime Steakhouse, the AAA Diamond Award-winning steak and seafood restaurant, Chef Alex continues to raise the stakes in the dining game by introducing a new cooking technique that will take Casino Queen’s cuisine to a whole new level. Sous vide cooking, a French term for low-temperature, long-time cooking, is a trendy way of cooking that is unique to Casino Queen and produces results that are impossible to achieve through any traditional cooking technique. This new method slowly poaches protein, resulting in infused flavor and incredible texture, and guests can be among the first to try the tender and flavorful reverse-seared President’s Cut Steak or Chicken Marsala. With other delectable dishes on the menu, such as the cedar plank salmon and roasted beef marrow bone with roasted caramelized onion marmalade and crostini, there’s something for everyone to savor. The fine-dining experience wouldn’t be complete without the chocolate fondue for two, including pretzels, seasonal fruits and house-made pound cake.

Market Street Buffet offers a delightful array of well-known dishes from cultures around the world at an unbeatable price. For added convenience, its newest feature available this fall is Market Street To Go, allowing guests to take their favorite combo meals on the run – including various cuts of fried chicken and biscuits with sides like macaroni and cheese, potato salad, cole slaw, baked beans and more. Other fan-favorites include the soup of the day, Queen’s Burger and turkey or roast beef paninis. Earlier this summer, Chef Alex also launched an in-house dessert program, offering a variety of specialty cakes, cupcakes, cheesecakes and more at the buffet.

Seasonal changes at SEVENS include an ode to Canada with a poutine entrée made of crisp waffle fries topped with cheese curds and brown gravy. The fall comfort food doesn’t stop there, with Chef Alex introducing a southern style pork chop fritter to the menu, served on a brioche bun with house-made garlic aioli. For dessert, SEVENS will serve a sweet potato maple cheesecake and a s’mores lava cake that is sure to have taste buds dancing. Guests can always satisfy their appetite by sharing the SEVENS appetizer platter and the popular Neptune platter, or any of their original specialty dishes, including the SEVENS Signature Burger. New beer and food pairings help diners to select the best brew to accompany each bite.

For “Early Risers” or those hungry for “The Main Event,” Deli & Chips will have a comprehensive farm to table concept using fresh, all-natural ingredients from proteins, dairy, seasonal produce and artisan fresh baked breads.

“We’re focused on making Casino Queen a world-class experience for casino lovers and food lovers,” said Eusebio. “Our restaurants are constantly innovating – whether that means new menus or new technology – and we’re committed to offering the best fresh and flavorful food to be found in the St. Louis region.”

For more information about Casino Queen restaurants, hotel packages and entertainment, visit the Casino Queen’s website at www.casinoqueen.com.

Located at 200 South Front Street in East St. Louis, Ill., Casino Queen became the first employee owned, locally owned casino in the country in 2012. It was established in 1993 and has since made more than $10 million in charitable contributions and invested more than $200 million in capital improvements on the East St. Louis riverfront. For the past decade, Casino Queen has been recognized for having the nation’s highest slot payback among individual casinos by Casino Player Magazine. For more information, visit www.casinoqueen.com or find Casino Queen on Facebook, Twitter and Instagram.

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For more information, contact:

Merisa Ashbaugh

(314) 436-9090

merisa@hausergrouppr.com

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With over 12,000 units sold and 261 five-star reviews, the Saratoga Tool Vest ™ has proven to be the most successful product in the robust Atlas 46 lineup since it debuted in 2015. Designed with quality and flexibility in mind, the vest has revolutionized the tool vest industry -providing comfort, ease of access, and most importantly, efficiency for whoever wears it, regardless of their needs or profession.

The vest gets its name from the famous Battle of Saratoga, which is often considered to be a turning point of the Revolutionary War. Much like the battle, the vest is also making history as Atlas 46’s best-selling product. Over the past four years, sales have increased from 214 units in 2016 to 3920 units to date in 2019, a 3,143 percent increase.

A cross between a standard construction tool belt and a tool chest rig, the Saratoga Tool Vest ™ is intended to maximize versatility and ergonomics for all trades. The unique design distributes weight evenly throughout the vest, allowing users to carry whatever they need without having to worry about straining their bodies.

“When I’m carrying the vest it’s super heavy, but when it’s on my body it’s not at all,” said customer Brandon Shields. “The weight is properly distributed. With my old belt, all this weight was still in there, but it was on my hips, and it was very difficult to manage after eight-and-a-half or nine-hour days.”

Other customers echo the fact that other tool belts they have tried only make their hips and lower back sore; even with suspenders. They say that with the Saratoga Vest, all the weight is spread out across their chest and shoulders, and they have no more pain.

Interchangeable pouches offer tool customization to promote efficiency and to fit the needs of various projects. The vest can also be equipped with a magnetic pouch that allows for secure storage of even the smallest of objects, such as nails. Customers may also purchase the water pouch attachment to stay hydrated throughout long projects. Rugged mesh allows for durability and breathability so it can withstand the toughest environments and warmest temperatures. A recent enhancement to the original product added high-visibility colors and reflective striping, increasing the ability for the wearer to be seen in low-light situations.

“We’re committed to making products that meet our customer’s needs and improve their quality of life, and we have a real winner in the Saratoga Vest,” said Brian Carver, president of Atlas 46. “Our customers need the convenience of being able to carry everything at once when completing their tasks, even when going up ladders and lifts. The Saratoga Vest allows them to be more productive, resulting in a strong demand for this revolutionary product.”

Atlas 46 refuses to stop there. To further satisfy customer needs, they are in the process of developing various upgrades to incorporate even more versatility and flexibility into this popular product. This includes adding harness capabilities to the vest as well as making it even lighter and more breathable for outdoor projects.

For more information on the Saratoga Tool Vest ™ or other Atlas 46 products, visit www.atlas46.com.

Atlas 46
With locations in Fenton, MO and Hillsboro, IL, Atlas 46 designs, develops, and manufactures innovative, premium workwear and gear for the construction, carpentry, electrical, maintenance, off-roading, DIY, and woodworking industries. The company was established in 2013 by founder and owner John Carver and is well-known nationally and internationally for its innovative work-gear and patented system that allows users to arrange and rearrange pouches based on their needs. For more information, visit www.atlas46.com or find Atlas 46 on Facebook, Twitter and Instagram. 

For more information, contact:

Merisa Ashbaugh or Pamela Powell

(314) 436-9090

merisa@hausergrouppr.com or pam@hausergrouppr.com

Laclede’s Landing has long been known as a great place to dine and play, but it’s now becoming one of the city’s sought-after communities for innovative employers, such as Blue Stingray, a booming software development firm specializing in enterprise resource planning (ERP) solutions, e-commerce sites and custom cloud applications. Since moving to The Landing just over three years ago, the company has nearly tripled in sales and continues to increase its revenue every year.

The recent momentum on Laclede’s Landing and its ideal location attracted Blue Stingray founder and CEO Brian Rehg, who has continued to provide the vision and strategy for the agency since its launch in 2009. “It seems like every few months there’s a new tech, marketing or big branding company moving in,” said Rehg. “Between the sun beaming off the cobblestones, big open areas with huge wooden beams, and tech-friendly spaces to build off of, it’s definitely a great place to be.”

With over 25 years of experience in corporate web applications and developing enterprise internet/cloud solutions, Rehg has learned that behind every successful software solution is a team of strong engineers. Though Blue Stingray specializes in built-to-order cloud-based systems, with the team’s diverse expertise, the company has excelled in all aspects of custom software development – handling projects for Fortune 100 companies, international enterprises, and local businesses. Rehg and his team of 20 employees – including the same three that started this journey– value the importance of building long-term relationships with clients and getting to know their businesses inside and out, guaranteeing that the solutions they provide fit perfectly with their clients’ evolving business needs.

As Blue Stingray’s growth accelerates, so have their efforts to support charitable organizations and embrace a strong connection to the community.  And most recently their focus has turned to an initiative aimed at helping to develop the region’s technology workforce and bolster diversity in the field. Earlier this summer, the company opened the Monocle Learning Center within its offices on Laclede’s Landing as an educational resource to assist minorities seeking education and resources regarding technology. The company is providing these resources at no cost to participants. This exciting addition also provides Blue Stingray employees an opportunity to personally give back by conducting training and support sessions.

“While St. Louis is a pretty big tech hub that offers many opportunities for programmers, there are a lot of the larger companies that are shorthanded,” said Rehg. “You look out to the minority communities and there’s nothing in their schools that lead them to the tech industry. Our goal is to train and mentor young people from underserved communities, not only in basic computer and software development skills, but also helping with resumes and interviews to lead them into a job within the tech industry.”

A group of students from Join Hands East St. Louis were among the first people to explore the new Learning Center, receiving a personal tour of the facility from Rehg and getting a chance to interact with the company’s new high-tech collaborative robot, Baxter.

Join Hands ESL is a small, community based not-for-profit organization founded in 1990 to serve children and families in East St. Louis, Illinois. The organization builds personal relationships with children and families through youth programming, mentoring programs and the Ubuntu Center for Peace. Through its various programs, Join Hands ESL prioritizes and supports the pursuit of education as a pathway out of poverty. With East St. Louis ranking as one of the poorest cities in the nation, Join Hands ESL partners and collaborates with many organizations like Blue Stingray to better serve the needs of the children of East St. Louis.

“Where we come from, not a lot of people are familiar with this kind of stuff or have ever been introduced to the tech world,” said Vanessa Wright, co-director of the Dream Path Teen Mentoring Program. “The technology workforce just continues to grow, so it’s great for the kids to be exposed to an industry that’s never going to go away.”

Rehg also mentors young adults who are interested in learning about careers in technology and believes that there is a lot of opportunity for individuals to learn technology on their own. Dominique Lewis, a student at Fontbonne University, met Rehg through Boys Hope Girls Hope St. Louis, an organization that helps academically motivated students rise above disadvantaged backgrounds and become successful in college and beyond. As a double major in computer science and computer engineering, her strong passion for technology and learning led her to a paid internship with the company. Like Dominique, other participants in the mentoring program can shadow Blue Stingray employees to see how the staff puts their programming, design, and marketing skills to practice.

Students in programs like St. Louis-based LaunchCode, which places aspiring computer programmers in tech apprenticeships and jobs, are also encouraged to take advantage of the new space to develop additional skills outside their coursework. In the future, Rehg hopes to open the doors of the facility to host open seminars, round table talks and more to discuss the endless opportunities in the tech industry with members of the community.

In the United States, there is an overwhelming demand for programmers. According to a recent Gartner study, an estimated 1 million computer programming-related jobs are expected to be unfilled in 2020. Like Blue Stingray, many tech organizations are now turning to non-traditional applicants and internal training to fill these gaps.

For more information on Blue Stingray, visit www.bluestingray.com. To learn more about all the great experiences that can be found on Laclede’s Landing, visit www.lacledeslanding.com.

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Laclede’s Landing is downtown St. Louis’ oldest district and only riverfront live-work-play destination. The nine-block area today features an evolving business, residential, dining and entertainment mix that makes The Landing a one-of-a-kind neighborhood. Just steps away from the Gateway Arch, Laclede’s Landing offers a historical experience with charming cobblestone streets and century-old buildings overlooking the mighty Mississippi River.

For more information, contact:

Merisa Ashbaugh

(314) 436-9090

merisa@hausergrouppr.com

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